People buy from people

Yes, businesses compete through their products and services but, more often than not, the X-factor stems from the people behind the business.

Introducing a platform that enables clients searching online for products and services to make purchase decisions based on people decisions.

Business that matters is a first-of-its-kind online video platform for businesses to show what truly makes them different, by introducing the people behind their businesses to discerning, prospective clients.

Stand out from the online clutter, from text-heavy web pages and generic stock photos.

Unleash the power of this innovative new video-based platform and showcase the human side of your business, by giving clients access to your business’s true personality, its values, and all the other emotional considerations that should inform a purchase decision.

Whether it’s retail or business-to-business – from a doctor, a plumber, an electrician, an attorney or a panel beater, to your local funeral service provider or estate agent, or anything else – Business that matters caters to businesses from all industries, of all shapes and sizes.